Data protection

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Each time you access our website, your internet browser transmits usage data to us or our web host/IT service provider, which is then stored in log files (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. This processing is based on Article 6(1)(f) GDPR, as it is in our overriding legitimate interest to ensure the smooth operation of our website and to improve our services.


Customer account Orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. This data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent before its withdrawal. Your customer account will then be deleted.

Collection, processing and transfer of personal data during orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing this data is necessary for entering into a contract. Failure to provide this data will result in the contract not being concluded. This processing is based on Article 6(1)(b) GDPR and is necessary for the performance of a contract with you.
Your data will be shared with, for example, your chosen shipping companies and dropshipping providers, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transfer is limited to the minimum necessary.


Contact | Reviews | Newsletter

Data collection and processing when using the contact form
When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. This data processing serves the purpose of contacting you. By submitting your message, you consent to the processing of the transmitted data. This processing is based on Article 6(1)(a) of the GDPR with your consent.
You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent before its withdrawal. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Data collection when writing a commentary
When you comment on an article or post, we collect your personal data (name, email address, comment text) only to the extent that you provide it. This data is processed for the purpose of enabling and displaying comments. By submitting your comment, you consent to the processing of the data you provide. This processing is based on Article 6(1)(a) of the GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of processing based on consent before its withdrawal. Your personal data will then be deleted.

When your comment is published, the name and email address you provided will be published.

Use of the email address for sending newsletters
We use your email address, independently of contract processing, exclusively for our own advertising purposes to send you newsletters, provided you have expressly consented to this. This processing is based on Article 6 Paragraph 1 Letter a of the GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be shared with an email marketing service provider as part of order processing. It will not be shared with any other third parties.

WhatsApp newsletter
We use your mobile phone number exclusively for sending our own advertising via WhatsApp, provided you have expressly consented to this. By subscribing to our WhatsApp newsletter, you agree to the storage of your phone number and to receiving advertising via WhatsApp. This processing is based on Article 6 Paragraph 1 Letter a of the GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its revocation. You can unsubscribe from the newsletter at any time by notifying us or by removing yourself from the WhatsApp list. We do not share your mobile phone number with third parties and use it exclusively for sending our own advertising. Other subscribers to our newsletter cannot see your mobile phone number and cannot send you WhatsApp messages, as this is not a group but a broadcast list.


Inventory management

Use of an external merchandise management system
We use an enterprise resource planning (ERP) system for order processing. For this purpose, your personal data collected during the ordering process will be transferred to...
Pickware GmbH, Goebelstr. 21, 64293 Darmstadt
transmitted.


Payment service provider

Using PayPal
All PayPal transactions are subject to the PayPal Privacy Statement. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-full


Cookies
Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.
We use these cookies to make our website more user-friendly, effective, and secure. Furthermore, cookies allow our systems to recognize your browser even after you navigate to a different page and to offer you services. Some features of our website cannot be offered without the use of cookies. For these features, it is necessary that the browser is recognized even after a page change.
The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
Cookies are stored on your computer. Therefore, you have full control over their use. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to fully utilize all the functions of this website.
The links below provide information on how to manage (including disable) cookies in the most common browsers:


Advertising analysis

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest:

- the needs-based and targeted design of the website, e.g., in terms of analysis and statistics tools

- to target website visitors with interest-based advertising, e.g., through conversion tracking

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR.


Use of Google Analytics
We use the web analytics service Google Analytics from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google, on behalf of the operator of this website, will use the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses cookies to analyze how you use this website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. IP anonymization is activated on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google has certified itself under the US-EU data protection agreement “Privacy Shield” and has thus committed to complying with European data protection guidelines.
You can prevent Google from collecting and processing data generated by the cookie relating to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: [ https://tools.google.com/dlpage/gaoptout?hl=de ].
To prevent data collection and storage by Google Analytics across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices you use for it to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. Click here to set the opt-out cookie: Disable Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html andhttps://www.google.de/intl/de/policies/ .

Using Google's remarketing or "similar audiences" feature
We use the remarketing or "similar audiences" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to analyze website usage, which forms the basis for creating interest-based ads. These cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to reflect product and information areas you previously viewed.
Your data may be transferred to the USA. Google has certified itself under the EU-US Privacy Shield framework and has therefore committed to complying with European data protection regulations.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can prevent the use of third-party cookies by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the further information provided there.
Further information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Using Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited lifespan, do not contain any personally identifiable information, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of different Ads customers.
The information collected using the conversion cookie is used to generate conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can personally identify users.
Your data may be transferred to the USA. Google has certified itself under the EU-US Privacy Shield framework and has therefore committed to complying with European data protection regulations.
You can disable personalized advertising in your Google ad settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de .
Alternatively, you can prevent the use of third-party cookies by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the further information provided there.
They will then not be included in the conversion tracking statistics.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Using Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
The data processing serves the purpose of renting advertising space on the website and using this space to target website visitors with interest-based advertising.
This function displays personalized, interest-based advertisements from the Google Display Network to visitors of the provider's website. Google uses cookies to analyze your use of the website.
The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. Google may transfer this information to third parties if required to do so by law, or if third parties process this data on Google's behalf. Google will under no circumstances associate your IP address with other Google data. Google has certified itself under the EU-US Privacy Shield Framework and has thus committed to complying with European data protection regulations.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de .
Alternatively, you can prevent the use of third-party cookies by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ and following the further information provided there.
Further information and Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ , https://www.google.de/policies/privacy/


Plug-ins

Using YouTube
We use the YouTube video embedding function on our website, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland ; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
This feature displays videos hosted on YouTube within an iFrame on the website. The "Enhanced Privacy Mode" option is enabled. This means that YouTube does not store any information about website visitors. Information is only transmitted to and stored by YouTube when you actually watch a video. Your data may be transferred to the USA. Google is certified under the EU-US Privacy Shield framework and is therefore committed to complying with European data protection regulations.
Further information on the collection and use of data by YouTube and Google, your related rights and options for protecting your privacy can be found in YouTube's privacy policy ( https://www.youtube.com/t/privacy ).
Using Google Maps
We use the Google Maps embedding function from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If your habitual residence is in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data. Google Ireland Limited is therefore the Google-affiliated company responsible for processing your data and complying with applicable data protection laws.
This function enables the visual display of geographical information and interactive maps. When pages containing embedded Google Maps are accessed, Google also collects, processes, and uses data from website visitors.
Your data may also be transferred to the USA. Google has certified itself under the EU-US Privacy Shield framework and has therefore committed to complying with European data protection regulations.
The processing is based on Art. 6 para. 1 lit. f GDPR due to the legitimate interest in the needs-based and targeted design of our website.
Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html . There, in the Privacy Center, you also have the option to change your settings so that you can manage and protect your data processed by Google.


Data subject rights and storage period

Storage duration
After complete contract fulfillment, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and then deleted after the expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
Provided the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
Furthermore, pursuant to Article 21 Paragraph 1 GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f GDPR, as well as to processing for direct marketing purposes.

Please contact us if you wish. You can find our contact details in our legal notice.

Right to lodge a complaint with the supervisory authority
According to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is unlawful.

Right to object
If the processing of personal data listed here is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation.
After an objection has been lodged, the processing of the data in question will cease, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of establishing, exercising or defending legal claims.
If your personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Upon receipt of your objection, we will cease processing the data in question for direct marketing purposes.

Last updated: November 19, 2018